On the last Saturday in September the smell of beef fills the air and more than 12,000 people fill the streets of downtown Minocqua. For over 50 years, Beef-a-Rama™ has been a premiere event drawing visitors back year after year to join in on the one-of-a kind fun you can only find in the Northwoods. Roasters begin cooking their signature beefs before dawn. Herds of creative festival goers dressed in cow-themed costumes come to enjoy the festivities.